A person standing outdoors next to a large flowering tree, with a focus on reclaiming mind-body connection, on a website layout for a life coaching service.
A woman in a yellow patterned dress smiling at a group in a restaurant or café.

Therapist branding & Squarespace Website Design

Alex Schrum

About the Business: WMNup offers intentional business and leadership consulting for mission-driven women visionaries, innovators, and change-makers ready to build a regenerative high-impact business. WMNup is a community led by the founder, Emily Cassel. With a background in soulful strategy, evolutionary leadership, and community-powered growth, she’s dedicated her life to helping women rise—on their own terms, in their full expression, and without compromising their joy.

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Light yellow background with white stylized text in the center that reads "WNMUp".
Logo of Women Making Up, with text 'Advocate for Women, Member of the Community' in a circular arrangement around the logo.
Screenshot of a website homepage for business and leadership consulting, featuring a woman speaking to an audience of women in a cozy, stylish room, with sections about services, community, coaching, and client testimonials.

Design Notes

We wanted this rebrand to feel tactile, premium and, most importantly, unapologetically communicate the WMNup values: Supporting women and advocating for their rights in the world.

Yellow background with centered, minimalist text saying "A movement of women, an infinite upward spiral" with small upward arrows above and below the text.
A tablet displaying a website or digital document placed on top of stacked papers on a marble or stone surface.
Smartphone displaying a website about community, business strategy, leadership coaching, and mentorship, resting on sheets of white paper on a beige surface.
Logo with the text 'WMNUp' in the center, surrounded by the phrase 'A movement of women, an infinite upward spiral' in a circular arrangement.
A laptop on a beige sofa displaying a website about community, business strategy, leadership coaching, and mentorship for female founders.
Comparison of a dark gold and a light mint green background with the same list of words and icons representing concepts: Calibrate, The Community, Momentum, The Intensive, Leadership Mastermind, Events, The Upward Spiral. The dark gold side has white icons while the mint green side has gold icons.

Branded Instagram Templates

After the rebrand elements were finalized we created a set of instagram carousel templates for instagram.

A collage of social media posts, blog tips, community support messages, and workshop advertisements related to mental health, community building, and personal development.
Abstract design with three vertical groups of muted pastel and earthy colored blocks on a white background.
Smartphone on a textured beige surface displaying a webpage titled 'CALIBRATE' inviting users to join a free event, with a 'START HERE' button.
Laptop on a beige textured sofa displaying a profile page of a woman named Emily, with information about her role as an CEO and business strategist, surrounded by a photo collage. A small stack of books and a cup sit on the armrest of the sofa.
  • A woman with long braided hair, wearing a light blue sweater, standing outdoors near green bushes, looking confidently into the camera.

    "My branding and website feel really aligned"

    “Jena has a really good grip on process, insight and creativity that left me feeling taken care of. I never doubted that Jena would deliver a product that felt authentic and aligned with my goals. Before beginning our work together, I had no idea what I wanted, but I knew how I wanted everything to feel, and we achieved that alignment and synergy for me.”

    — Shanetta McDonald, Somatic Life Coach

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