A blurred background with a circular text design reading "Conscious Brand Strategy" and the words "Awaken, Align, Act" in the center, along with the name "Dessa Rose."
A woman with long blonde hair, wearing a beige utility jumpsuit and white sneakers, sitting on rocks by the water during sunset, smiling at the camera.

Personal Branding & Squarespace Website Design for a Business Coach 

Dessa Rose

About the Business: Dessa is a a heart-led strategist and coach. She helps conscious brands and founders align before they act to find more grounded ease as they grow. In doing so, she helps businesses increase revenue, pivot offerings, and show up consistently and authentically in their marketing.

Visit the Website >

Results: After teaming up, Dessa instantly booked a podcast episode as a guest! Her offers are clear and her perspective is unique—She now has a website that reflects that.

A dark gray textured background featuring two white intertwined letter logos, with a circular arrangement of the text 'HEART. LED BUSINESS GROWTH' around the top logo.
Business cards for Dessa Rose placed on a round marble surface. The top card has contact information and a logo with the words 'Awaken, Align, Act' and 'Conscious Brand Strategy'. The bottom card displays the name 'Dessa Rose' and 'Strategy for Conscious Brands' with an establishment date of 2015.
A woman walking in a field of pink and purple flowers, wearing a wide-brimmed hat and light-colored clothes, with a soft pink and beige background and text overlay promoting consciousness and intention.

Design Notes

We aimed for this brand to feel premium, feminine, and expansive—directly reflecting the women Dessa enjoys working with.

A woman with long hair standing in a field with tall grass, with her eyes closed and a slight smile, in black and white.
Light-colored textured surface with a white circular logo that reads 'HEART-T-LED BUSINESS GROWTH' around the circumference and features a stylized 'D' and 'R' in the center.
Collection of nine muted color icons arranged in three rows of three, including a snowflake, stacked squares, circles, a half-circle, a semi-circle, a four-leaf clover, a star, and a flower.
A marketing poster with a color photo of a smiling woman at the beach and a smaller black-and-white photo of the same woman walking on a trail near the ocean, with text stating 'brand STRATEGY + BRAND therapy' in stylish fonts.
Text reading 'Conscious Brand Strategy' and 'Dessa Rose' in a circle with 'Awaken, Align, Act' in the center on a gray background.
Minimalist logo and text design for DESSA ROSE, a conscious branding strategy company, with 'Est. 2015' on a light background.
Abstract graphic with vertical bars in shades of gray, pink, and beige on a white background.
A laptop displaying a website for DESSA ROSE, a brand strategy business, with a background of a black-and-white outdoor landscape scene featuring a hill or mountain.
A coastal scene with cliffs and the ocean, overlaid with the text 'brand STRATEGY + BRAND therapy'.
  • A woman smiling outdoors, wearing a wide-brimmed white hat and a light-colored sweater, with a blurred natural background.

    “It took Jena seeing me for me to see me.”

    “The best way I can describe working with Jena is that it took her seeing me for me to see me. She saw my magic and translated that in a way that other people can see it in a visual brand design. And it goes beyond that: Jena herself is a coach. She’s intuitive. She has an analytical business mind. She’s multi-faceted and dynamic in how she approaches design: Heart-based and soul-led.”

    — Dessa, Business Strategist

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