A website homepage for Shanetta McDonald, showcasing a program to reclaim mind-body connection with a woman standing outdoors under a blooming tree.
A woman with long blonde hair in a yellow patterned dress is smiling and standing next to a seated woman with light hair in a red and orange striped dress, in a restaurant setting with other people and framed artwork on the walls.

Private practice website design & branding for Dr. Shemena

Dr. Shemena

About the Business: WMNup offers intentional business and leadership consulting for mission-driven women visionaries, innovators, and change-makers ready to build a regenerative high-impact business. WMNup is a community led by the founder, Emily Cassel. With a background in soulful strategy, evolutionary leadership, and community-powered growth, she’s dedicated her life to helping women rise—on their own terms, in their full expression, and without compromising their joy.

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Text with stylized letters that spell 'WNMInup' on a yellow textured background.
Logo with the text "WMNup" in the center and the tagline "Advocate for Women" and "Member of the Community" around it, on a white textured background.
Webpage homepage for Women's empowerment and leadership coaching, featuring a woman presenting at a workshop with an audience, sections highlighting services, community, coaching, and client testimonials, all in a soft cream and gold color scheme.

Design Notes

We wanted this rebrand to feel tactile, premium and, most importantly, unapologetically communicate the WMNup values: Supporting women and advocating for their rights in the world.

Centered text on a yellowish background reads: "A movement of women, an infinite upward spiral" with small upward arrows above and below the text.
A tablet displaying a webpage, lying on top of a stack of papers and envelopes on a marble table.
A smartphone displaying a website about community, business strategy, leadership coaching, and mentorship, resting on white papers and a beige surface.
Centered logo with text reading "WUMup" surrounded by the phrase "A movement of women in an infinite upward spiral" on a light green background.
Laptop on a beige sofa, displaying a website about community, business strategy, leadership coaching, and mentorship.
Comparison of two design styles for a list of six items with icons and text, one style on a gold background and the other on a light teal background.

Branded Instagram Templates

After the rebrand elements were finalized we created a set of instagram carousel templates for instagram.

A collage of social media posts and promotional graphics related to mental health, community support, and personal development, with images of people, text, and decorative backgrounds.
Abstract design with vertical color bars in shades of yellow, beige, and brown on a white background.
Smartphone displaying invitation screen with the word 'CALIBRATE' and a 'START HERE' button, placed on a textured surface.
A laptop on a beige sofa displaying a woman’s profile and biography, with a book and a cup on a table nearby.
  • A woman with long braided hair, wearing a light blue sweater and gold jewelry, posing outdoors with greenery in the background.

    "My branding and website feel really aligned"

    “Jena has a really good grip on process, insight and creativity that left me feeling taken care of. I never doubted that Jena would deliver a product that felt authentic and aligned with my goals. Before beginning our work together, I had no idea what I wanted, but I knew how I wanted everything to feel, and we achieved that alignment and synergy for me.”

    — Shanetta McDonald, Somatic Life Coach

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