A minimalist flat lay of a white paper rolled into a tube with a grapefruit slice and a white flower on top, against a white sheet and a gray wall. The text 'essere' and 'Mind | Body | WELLNESS' is overlaid on the image.
Black and white photo of a woman smiling, wearing a plain t-shirt, with long wavy hair, against a plain background.

Branding & Digital Marketing for a Therapist & Private Practice

Essere Mental Wellness

About the Business: Maddie is a licensed therapist based out of Virginia. She works alongside women as they release unhelpful narratives from their past, rewire with self-compassion, acceptance and understanding, and reenter as their best selves.

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Results: Maddie successfully launched her new course, The Essere Method, in record time by delegating all design-related tasks during its creation. I designed her sales page, course graphics, and downloadable PDF templates, and assisted with the final tech setup for email marketing forms and the Teachable course launch. Throughout the process, Maddie felt fully supported during what is typically a stressful time—launching a new digital product!

Person walking on the beach in a white, pleated dress with jewelry ankles, with sea waves around their feet, and the text 'take up space!' overlaid.
A smartphone displaying a wellness website with a black-and-white photo of a smiling woman with long hair and a message about holistic healing. The phone lies on a sheer fabric with lemon and grapefruit slices scattered around.
Website homepage for Essere, a therapy and wellness service focused on mind and body peace, featuring sections about self-criticism, personal help options, a therapist introduction, and visuals of a woman, fruits, and wellness items.

Design Notes

Our goal was to create a brand that feels bright, inspiring, and warm—designed to motivate and drive change in her ideal customers' lives.

A tablet displaying a wellness website named 'Essere' surrounded by flowers and apples on a light background.
A series of pages from a health or self-care workbook titled 'Your Body Image Story,' with a focus on shifting narrators and reflecting on body image.
Laptop on a white desk displaying 'The Essere Method' website, surrounded by a glass vase with flowers on the left and a sliced orange with flowers on the right.
A cluster of purple grapes on a stem sitting on the rim of a glass dish filled with yellow liquid, with some grapes and grape halves on a white surface nearby. To the right, part of a tablet screen shows a person writing outdoors near water with the text 'The Triage Kit' and 'The Essere Method'.
A smartphone displaying text '28 Daily Prompts or Meditations' resting on several overlapping printed booklets or law manuals on a light-colored surface with shadows.
Colorful abstract geometric artwork with vertical blocks in pastel and earthy tones.
A newsletter titled 'Cappuccino Chat' with a black and white photo of a woman smiling, surrounded by illustrations of a cup of coffee, a papaya, croissants, and eggs, on a striped pastel background.
Several still life arrangements of flowers and fruit in glass vases and containers on a beige surface with natural light and shadows.
  • A woman with long wavy hair, smiling and laughing, wearing a white t-shirt, in front of a plain light-colored background.

    “My business would absolutely not be what it is today without Jena and her many talents.”

    “Jena is such a brilliant, creative and kind business woman who does such an amazing job of bringing vision to life. Jena has helped me build my brand and create an online course in a way that I didn’t even know I needed. She asks thought provoking questions, brings wroth-while conversations and questions to the table and executes beyond expectation. The branding, website and course graphics are stunning. Jena went above and beyond to help create branding and a product that was beautiful beyond what I imagined. Jena does such a wonderful job of hearing my ideas and making them a reality with her artistic, creative eye. My business would absolutely not be what it is today without Jena and her many talents."

    — Maddie, Licensed Therapist

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