A website homepage for Shanetta McDonald coaching services featuring a woman standing outdoors under a flowering tree, with the headline "Reclaim your mind-body connection" and a call to action to book a free call.
A woman in a yellow patterned dress is smiling at a group of women seated at a table in a bright, cozy restaurant. The table has plates, cups, and glasses on it, and the background features framed artwork and indoor plants.

Yoga Teacher Branding & Website Design for Mintaka Jade

Mintaka Jade

About the Business: WMNup offers intentional business and leadership consulting for mission-driven women visionaries, innovators, and change-makers ready to build a regenerative high-impact business. WMNup is a community led by the founder, Emily Cassel. With a background in soulful strategy, evolutionary leadership, and community-powered growth, she’s dedicated her life to helping women rise—on their own terms, in their full expression, and without compromising their joy.

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A yellowish textured background with the white stylized word 'WMMúp' centered.
Logo with text 'Advocate for Women', 'Member of the Community', and 'WMN Up' in the center on a textured white background.
Website homepage for Women's Money & Leadership Coaching, featuring a woman speaking at a workshop, surrounded by women. The page includes sections for services, community, coaching, testimonials, and details about the founder Emily, a business strategist and leadership coach.

Design Notes

We wanted this rebrand to feel tactile, premium and, most importantly, unapologetically communicate the WMNup values: Supporting women and advocating for their rights in the world.

Pink background with text: 'A movement of women, an infinite upward spiral'.
A tablet on a stack of papers on a beige marble table displays a webpage with text and small images about a business or community.
Smartphone displaying a website about community leadership coaching, placed on white papers and a beige surface.
Logo with the words "WNM Up" in the center, surrounded by the phrase "A movement of women, an infinite upward spiral," on a light green background.
A laptop on a white textured surface displaying a website with a header that reads 'Community, Business Strategy, Leadership Coaching and Mentorship'.
Comparison of two slides with a yellow and light blue background, each listing the words 'Calibrate,' 'The Community,' 'Momentum,' 'The Intensive,' 'Leadership Mastermind,' 'Events,' and 'The Upward Spiral' alongside corresponding icons.

Branded Instagram Templates

After the rebrand elements were finalized we created a set of instagram carousel templates for instagram.

A collection of social media posts and graphics related to mental health tips, community support, workshops, and awareness. Includes images of people, nature, and products.
Abstract colorful pixelated pattern with vertical bars in shades of yellow, beige, light green, brown, and orange on a white background.
iPhone displaying a webpage titled 'CALIBRATE' with a yellow 'START HERE' button, placed on a textured white surface.
A laptop on a beige textured sofa displaying a profile page for Emily, with text about her role as an executive and business strategist supporting women's rights and empowerment.
  • A woman with braided hair, wearing a light blue sweater, sitting outdoors with greenery in the background.

    "My branding and website feel really aligned"

    “Jena has a really good grip on process, insight and creativity that left me feeling taken care of. I never doubted that Jena would deliver a product that felt authentic and aligned with my goals. Before beginning our work together, I had no idea what I wanted, but I knew how I wanted everything to feel, and we achieved that alignment and synergy for me.”

    — Shanetta McDonald, Somatic Life Coach

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