Tablet displaying a website for Monica L. Sale, Nutritional Therapy, with a background image of a lake and forest, and text about health and wellness
A mature woman with blonde hair and glasses sitting on a tan sofa in a cozy room with wooden and white paneled walls, looking at the camera with a slight smile, wearing a black top and a white vest.

Nutritionist Branding and Squarespace Website Design

Monica L. Sale Nutritional Therapy

About the Business: Monica L. Sale is a Nutritional Therapy Practitioner (NTP), FLAG Certified Coach and retired Board Certified Medical-Surgical Nurse. She’s passionate about food and lifestyle being medicine in achieving your health and wellness goals. Whether you need a single coaching session or full 1:1 support, Monica can help you optimize nutrition, digestion, stress, sleep, and blood sugar for optimal health and wellness.

Visit the Website >

Business card with logo and text for Monica L. Sale Nutritional Therapy on a light gray background.
Fresh red radishes in a basket with a circular label that reads 'Nourish, Heal & Live a Vibrant Life, Monica L. Sale' over the radishes.
Website homepage for Monica L. Sale, a nutritional therapy practitioner, displaying a scenic lake with trees, and sections about personalized health plans, a woman preparing a salad, and a portrait of Monica Sale outdoors.

Design Notes

We aimed for this brand to feel warm, inviting, earthy and professional—reflecting Monica’s energy. We wanted this brand to feel approachable for both men and women at varying levels of health.

Minimalist illustration of various leaves and a root inside an oval border.
Smartphone displaying a website for health and wellness services, featuring a smiling elderly woman with glasses and white hair, standing outside a building.
Two digital logos for Monica L. Sale Nutrition Therapy. The left logo features a rust-colored background with a white circle around the initials 'M/S' and the quote 'Nourish, Heal & Live a Vibrant Life'. The right logo has a light background with a brown dotted oval around 'M/S' and the text 'Monica L. Sale Nutrition Therapy' below.
Website homepage for Monica L. Sale, a nutritional therapy practitioner. Features a photo of Monica smiling at a bar, with text about empowering health and wellness, her credentials, and personal background, along with a smaller photo of her outdoors.
A logo with a circular design featuring plant illustrations and the text "Nourish, Heal & Live a Vibrant Life" and "Monica L. Sale" around the circle.
A collage of nature scenes, food, and people. Includes avocado, vegetables, mountains, a woman with glasses, kitchen items, cherries, lake views, salad, beach, dining, coffee, eggs, flowers, and tomatoes.

We sourced stock imagery that matched the color tone and feel of Monica’s headshots to create a cohesive and comprehensive library of brand imagery for the brand. We looked for images that felt like “health and wealth” with a focus on the small, simple moments of life.

Color blocks chart showing different proportions of colors, labeled with 'Sample' and 'Analysis' sections, with bar graphs illustrating data analysis.
Business card for Monica L. Sale, Nutritional Therapy, with a green background, white text, and a logo featuring the initials M and S inside a dotted oval outline.
Fresh kale, lime, mint, carrots, apples, and a melon on a cutting board and in bowls.
BACK TO PORTFOLIO