Nutritional Therapist and Coach

Monica L. Sale Nutritional Therapy

About the Business: Monica L. Sale is a Nutritional Therapy Practitioner (NTP), FLAG Certified Coach and retired Board Certified Medical-Surgical Nurse. She’s passionate about food and lifestyle being medicine in achieving your health and wellness goals. Whether you need a single coaching session or full 1:1 support, Monica can help you optimize nutrition, digestion, stress, sleep, and blood sugar for optimal health and wellness.

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Design Notes

We aimed for this brand to feel warm, inviting, earthy and professional—reflecting Monica’s energy. We wanted this brand to feel approachable for both men and women at varying levels of health.


We sourced stock imagery that matched the color tone and feel of Monica’s headshots to create a cohesive and comprehensive library of brand imagery for the brand. We looked for images that felt like “health and wealth” with a focus on the small, simple moments of life.