A webpage for a coaching service featuring a woman standing outdoors under a blooming tree, with a dark maroon section on the side that says 'Reclaim your mind-body connection' and a button for booking a free call. The site includes navigation links like About, Coaching, Podcast, Resources, Media, Substack, and Contact.
A group of women at a restaurant, with one woman standing and smiling, wearing a yellow patterned dress. Others are seated around the table, which has food and drinks, in a well-lit, decorated interior.

Life coach branding & Website Design for Shanetta McDonald

Shanetta McDonald

About the Business: WMNup offers intentional business and leadership consulting for mission-driven women visionaries, innovators, and change-makers ready to build a regenerative high-impact business. WMNup is a community led by the founder, Emily Cassel. With a background in soulful strategy, evolutionary leadership, and community-powered growth, she’s dedicated her life to helping women rise—on their own terms, in their full expression, and without compromising their joy.

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Stylized text on a light yellow background
Logo for WMNup with a circular design, gold text on a cream background, reading "Advocate for Women" and "Member of the Community" around the circle.
Screenshot of a website homepage for a business coaching and leadership consulting service, featuring a woman speaking to a small group of women in a cozy, stylish room, with text about empowering women in business and various service offerings.

Design Notes

We wanted this rebrand to feel tactile, premium and, most importantly, unapologetically communicate the WMNup values: Supporting women and advocating for their rights in the world.

Centered yellow background with white text that reads "A MOVEMENT OF WOMEN, AN INFINITE UPWARD SPIRAL" with upward pointing arrows at the top and bottom.
A tablet displaying a webpage placed on top of a brown paper folder and white papers on a beige marble surface.
Smartphone displaying a website for community and business leadership coaching, placed on top of white papers on a light beige surface.
Light green background with circular text and logo in the center, reading 'A MOVEMENT OF WOMEN INFINITE UPWARD SPIRAL' and 'WMN Up'.
A laptop on a beige textured sofa displaying a website about community, business strategy, leadership coaching, and mentorship.
Comparison of two design layouts featuring brand elements and text. The left side has a gold background with white icons and text for categories: Calibrate, The Community, Momentum, The Intensive, Leadership Mastermind, Events, The Upward Spiral. The right side has a light background with similar icons and text for the same categories, in gold.

Branded Instagram Templates

After the rebrand elements were finalized we created a set of instagram carousel templates for instagram.

A collection of social media posts and promotional graphics related to mental health, community support, career advice, and workshops, featuring text overlays, photos, and minimalistic design elements in earthy tones.
Abstract pattern of vertical color bars in shades of yellow, cream, orange, and brown on a white background.
A smartphone displaying an invitation webpage for a free event called 'Calibrate' on a textured white surface.
A laptop on a cream-colored sofa displaying a professional profile page with a photo of a smiling woman, surrounded by books and a cup on a nearby table.
  • A young woman with long braided hair and a nose ring, wearing a light blue sweater with a brooch and a gold necklace, posing outdoors in front of green bushes.

    "My branding and website feel really aligned"

    “Jena has a really good grip on process, insight and creativity that left me feeling taken care of. I never doubted that Jena would deliver a product that felt authentic and aligned with my goals. Before beginning our work together, I had no idea what I wanted, but I knew how I wanted everything to feel, and we achieved that alignment and synergy for me.”

    — Shanetta McDonald, Somatic Life Coach

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