Text reading 'Survive & Thrive' with smaller text below saying 'Community | Support | Education to empower moms' over a blurred background of a person holding a white cloth or baby blanket.
A woman with long blonde hair sitting on the floor of a bedroom with a white bed and a wooden crib nearby, smiling at the camera.

Doula Logo Design and Squarespace Website Design

Survive & Thrive

About the Business: Ali is the founder of Survive & Thrive Mamas. She is a Sleep Coach and Virtual Postpartum Doula and she helps moms feel empowered in motherhood. Her community celebrates the wins and talks about the hardships of new motherhood. Her work is driven by the belief that moms don’t have to just “survive” this chapter of life. They can THRIVE.

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Results: After teaming up, Ali's monthly revenue went through the roof! Thanks to her aligned marketing moves and a streamlined website. With new sales pages and a smooth shopping setup, she's feeling on top of the world – confident, clear, and ready to make those sales and help more mamas.

The image features a soft pink background with the initials 'S & T' in elegant black font in the center. Below the initials, there is a small decorative frame containing the message 'You are a great mom' in black uppercase letters.
Close-up of person holding a textured, mauve ceramic mug with both hands, wearing a chunky cream knit sweater.
Homepage of Survive & Thrive website featuring a woman smiling at the camera, a section introducing Ali as a sleep coach, imagery of a mother with a baby, a review card with a baby picture, and a blog section with a photo of a woman with a baby.

Design Notes

We aimed for this brand to evoke feelings of hopefulness, softness, and sisterly energy, reflecting Ali's personable and honest approach in her work.

Eight icons displayed in a grid on a light background, representing baby care and relaxation.
Laptop displaying a website about supportive sleep coaching, with a woman holding a baby in front of a window with curtains.
A printed card titled 'Survive & Thrive' with the subtitle 'Community | Support | Education to Empower Moms' on a pale pink background, and an envelope with a monogram stamp reading 'L&E' in the top left corner.
E-book cover titled 'Sleep Secrets: Ages 2-6' with a picture of a young boy sitting on a window seat, covering his eyes, wearing a striped shirt and jeans.
Gray background with a white decorative border and the message "You are a great mom" in the center.
Colorful abstract bar chart with black, pink, blue, and gray bars on a white background.
Woman smiling while working on a laptop at a wooden table, with a notebook, pen, and phone nearby.
A softly blurred cloudy sky background with white text that reads "A COMMUNITY OF MAMAS, TOGETHER WE Thrive."
  • A woman with long, wavy blonde hair smiling and looking at the camera, wearing a light-colored top and a small necklace, with a blurred light background.

    “She made my dreams a reality.”

    “Before working with Jena, I had big dreams about how I wanted my brand to look and feel, but I couldn't find the time, energy or creativity to make it happen. I can't even bring myself to think about how many hours I spent trying to come up with this “look” by myself. Jena took the time to listen and understand what my vision was and made my dreams a reality. She truly is a miracle worker.”

    — Ali, Survive & Thrive Mamas

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