Graphic with the text 'Less Headaches and More Profit' and a stylized pie chart icon.
A woman with wavy blonde hair is smiling and winking at the camera in black and white.

Branding, Logo and Squarespace Website Design for Bookkeeper

The Finance Edit

About the Business: The Finance Edit was created by Aimee LaLiberte, Virtual CFO. The Finance Edit offers tailored finances for the modern-day business; both 1:1 bookkeeping services and digital products / courses that teach online business owners how to do their own bookkeeping so they can make more, save more & live more. Deliverables included: Brand identity, logo design, website design, instagram graphics, free quiz opt-in graphics, worksheets

Graphic with orange brush stroke icon on the left, the words "The finance edit" in black, with "The" in a smaller cursive font above "finance edit".
A vertical arrangement of six multicolored circles on a white background, with colors including beige, olive green, rust, light pink, navy blue, and black.
An iPad and iPhone displaying a website called 'Finance Edit,' showing a program for business owners and a quiz about CEO Money Style, placed on a neutral background.
 

Before

Screenshot of a website homepage featuring a woman with blonde hair and glasses smiling, a headline that reads "Ready to take your Profit First?", navigation menu options including About, Work With Me, Contact, Blog, Login, a call-to-action button labeled "Join The Finance Edit Waitlist," and sections discussing business finance services.
A website homepage for The Finance Edit, offering financial services and virtual CFO support, with images of people, charts, and a quiz section about CEO money styles.

After

A computer monitor displays a finance consulting website with the headline "Tailored finances for the modern day business" and a call-to-action button labeled "Our Services." The website features a photo of two people discussing financial charts on a tablet, with colorful graphs and images of a woman smiling in a grid layout.
 
Collection of eight flat design icons representing data charts, analytics, user profile, and statistics, arranged in two rows.
The logo of The Finance Edit with the tagline "Tailored Finances for the Modern-Day Business" on a beige background.

We created a Free Quiz as an Opt-In

A webpage for a free quiz titled "What's Your CEO Money Style?" with icons at the top representing different personas, and fields to enter first name and email address with a "Take the Quiz" button.
A webpage showing five circular images with descriptions and blue buttons labeled 'See the Report'. The images depict a cat peeking over a surface, a bison in a field, a person's legs in water, a hand holding a disco ball in front of pink curtains, and a group of women in dresses holding bouquets.
 

Instagram graphics created in Canva

A collection of eight visual social media or presentation slides. The slides include reminders about inner voice, a workshop on conducting CFO meetings, a quote about lifting others, a question about money style, a quote on limitations and fear, a question on business expenses, two women sitting and talking, and a testimonial quote from a CEO.

Digital Course Support, Mockups & Worksheets

A printed worksheet titled 'The Finance Edit Bookkeeping Blueprint' with sections on weekly and monthly tasks, and a detailed CFO meeting checklist, placed on a beige background with shadows and some dried leaves at the top and bottom edges.
Multiple digital screens displaying financial education content, including a computer monitor with a black-and-white photo of a woman, a smartphone with a woman in a yellow jacket, and presentations about bookkeeping and software options.
  • Black and white photo of a woman with curly hair making a playful face with her tongue out and winking.

    “I can't even tell you the level of happiness and joy I have. I really feel like the vibe of this brand is me.”

    — Aimee LaLiberte, Virtual CFO + Bookkeeper

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