Open laptop on a textured beige sofa displaying a website about business and leadership consulting. To the right of the laptop, there's a large hardcover book and a beige ceramic mug beside it.
Agroup of women dining indoors, with a woman in a yellow dress smiling and standing among others at a table.

Business Coaching Website Design and Branding for Emily Cassel

WMNup

About the Business: WMNup offers intentional business and leadership consulting for mission-driven women visionaries, innovators, and change-makers ready to build a regenerative high-impact business. WMNup is a community led by the founder, Emily Cassel. With a background in soulful strategy, evolutionary leadership, and community-powered growth, she’s dedicated her life to helping women rise—on their own terms, in their full expression, and without compromising their joy.

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Text with mirrored letters and accented character on yellow textured background
Logo for WMN Up with text 'Advocate for Women' and 'Member of the Community' surrounding it.
Screenshot of a website homepage for women's leadership and business coaching, featuring a photo of a woman speaking to a group, sections about services, community, coaching, testimonials, and an introduction to the coach Emily.

Design Notes

We wanted this rebrand to feel tactile, premium and, most importantly, unapologetically communicate the WMNup values: Supporting women and advocating for their rights in the world.

Centered text on a yellow-green background reads: 'A movement of women, an infinite upward spiral' with upward arrows above and below the text.
A tablet displaying a webpage resting on a stack of papers on a beige marble surface.
Smartphone displaying a website about female leadership and mentorship on top of white papers or envelopes on a beige surface.
A logo with the text 'WMNup' in the center, surrounded by the phrase 'A movement of women, an infinite upward spiral.'
A laptop on a light-colored, textured sofa displaying a website for community and business strategy coaching for women.
Comparison of two design styles, each listing five items with icons: 'Calibrate,' 'The Community,' 'Momentum,' 'The Intensive,' 'Leadership Mastermind,' 'Events,' and 'The Upward Spiral.' One side has a gold background with white icons and text, the other has a light background with gold icons and text.

Branded Instagram Templates

After the rebrand elements were finalized we created a set of instagram carousel templates for instagram.

Collection of social media posts and blog content related to mental health, community support, and personal development, with images of people, nature, and wellness products.
Abstract digital art with vertical bars in shades of yellow, cream, orange, brown, and beige against a white background.
Mobile phone displaying a webpage with the title "CALIBRATE" and a 'Start Here' button, placed on a textured white surface.
A laptop on a beige textured sofa displaying a webpage with a woman and text about being an CEO, business strategist, and leadership coach, next to a stack of books and a teapot.
  • A woman in a yellow patterned dress smiling and interacting with others at a table in a well-lit restaurant or cafe.

    "AHHHH THIS IS SO EXCITING!!!!! Thank you so much! I love it all, really."

    — Emily Cassel, CEO of WMNup

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