The Awakened Brand
Strategic branding that embodies your energy
DIY logos can get you started, but eventually you evolve past that point. You have grown. And you want your branding and website to reflect this growth and evolution.
You want to feel proud of how your business presents online. And you know that it all start with your brand: Your logo, colors, fonts, imagery and brand tone. It’s your foundation. You value design and want your brand to embody your unique energy but you just don’t have the skills (or time) to DIY anymore. Feel like you?
With over 5 years of experience working with women who are coaches, therapists, healers, and service providers, I’ve listened and learned exactly what they need for their brands:
Efficiency: They want to get started soon. They want the process to be intentional (of course) but they’re also eager to get these brand visuals created quickly. They can feel the excitement and they want to move with that momentum. They don’t want to wait 4+ months.
Collaboration: They want to work with an expert who gets it—someone they trust. But they also want to be involved, ensuring their visuals truly feel like them. Being seen and heard is a must.
Strategy Meets Energy: They want their energy embodied yet they also want to make sure their brand is strategic, legible, clear and will resonate with their community and clients. They value both.
A Digital-First Approach: In this digital age, they know that their website and their social presence is important. They want their website to be their online home. They want to feel equipped in Canva with the colors, fonts, logos and graphics they need.
A 2-week wellness retreat for your brand • $1,500
The Awakened Brand
Envision it: Your brand is the embodiment of your energy, an extension and expression of you. Over the course of this two-week collaboration, we’ll craft strategic, custom, visual branding for your business.
What’s Included:
Free 30 Minute Call to assess whether this is the right fit for you! Fill out this form to get started.
Brand Questionnaire (aka your “homework”)
60-Minute Discovery Call where we will discuss your questionnaire answers and look at visuals together.
1 shared Google Folder and Google Doc with listed deliverables and notes for clarity and organization.
Intuitive Brand Strategy Document: This incudes a detailed moodboard and set of keywords that will set the tone for your brand. Unlimited revisions.
2-3 design days to focus on your brand project:
Primary Logo, Submark Logo
Icons, Textures or Illustrations
Color Palette, Brand Fonts
Stock photography selection of 12 images
Final Files (JPGs, PNGs, PDFs and pantone colors if applicable)
Brand Guideline created in Canva for ease of use
Canva “Brand Kit” setup (if needed)
Canva Instagram Templates
How it Works
Estimated 2-week Process
The Prep Phase:
Book Your Free Consult Call:
We will discuss whether this is the right fit for you! Apply here >
Brand Questionnaire:
Please fill out your Brand Questionnaire (aka your “homework”) before our Discovery Call.
Discovery Call (1 Hour):
We begin with a 1-hour strategy call to discuss your needs, goals, and vision for your brand. We will look at visual examples on this call.
Moodboard Phase:
I will create a Moodboard and set of keywords that will set the tone for your brand. We will refine this document until things feel clear and aligned.
The Design Phase:
2-3 days of Brand Design Execution:
Over 2-3 days (depending on your brand) I will work on your brand visuals. We will review via a live call or I’ll send a Loom video.
Edit rounds:
This package includes one full edit round if you need a totally different concept. For smaller edits (like font switches, or color tweaks): those revisions are unlimited (typically there’s 1-2 rounds of these).
Canva Setup:
If you use Canva for your business I will setup your Brand Kit for you, and customize a set of my Canva Instagram Templates for your use.
Post Project:
Final Files and Instructions:
By the end of the package you’ll receive all final files along with instructions on how to use or implement them. You’ll receive a one page Canva Brand Guide, listing suggested fonts and color codes.
Email Support + Design Days:
Endless email support for any further assistance. You can always email me a question. If you need more design time for business cards, email marketing, or other marketing materials you can book a Design Day with me.
Testimonials & Branding Projects ↓↓
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Testimonials & Branding Projects ↓↓ ·
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"Exactly what I was looking for! The process was easy, and efficient. The communication between us was minimal, quick, and efficient as well."
Deema Kanbaragha, LMFT
Individual, Couples, and Family Therapist
5+ years of exclusively working with coaches, therapists and service providers…
(And here’s what they have to say…)
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“Such a flowy, beautiful experience"
“It’s been such a flowly beautiful experience. It’s so unique and so pretty. Our inspiration was just light and shadows. Jena’s taken that in such a beautiful way.”
Jess Lively
Podcast Host & Inner Voice Coach -
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"It was well worth it"
“I was hesitant about the financial investment. However, because Jena made everything so much easier and held my hand throughout the whole process it was well worth it.”
Nishi Signhal
Author & Intuition Coach -
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"One of the best decisions for my business"
"Working with Jena was not only one of the best decisions I made for my business, it was so fun, inspiring and motivating as well."
Jessica Schultz
Certified Health Coach -
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"Jena could read my mind and vibe"
“Working with Jena was EASY! She could read my mind and my vibe which helped a lot. The communication and timeliness were great and she really knows what she's doing!"
Nicole Perkins
Intuition Coach
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"She paid so much attention to my energy"
“It’s like everything Jena designed went straight from my head, into her intuitive sense of knowing. I felt like she paid so much attention to my energy and then somehow translated that into the feel of the site. Working together was so easy, fun, and inspiring.”
Dené Logan
Marriage & Family Therapist -
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"She made my dreams a reality"
“Before working with Jena, I had big dreams, but I couldn't find the time, energy or creativity to make it happen. I can't even bring myself to think about how many hours I spent trying to come up with this “look” by myself. Jena took the time to listen and understand what my vision was and made my dreams a reality.”
Ali K.
Postpartum Doula -
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"I felt seen and understood"
“I just LOVED working together so much. I felt very seen and understood on every call we had. I also felt like Jena captured all the things we discussed and was very on top of making sure she didn't leave anything out. Every time I had something delivered, it was ABOVE AND BEYOND. Seriously so amazing at every turn.”
Megan
Inner Voice Coach
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"I feel so great about my new brand"
“I feel so great about my new brand and website! I love how it all feels elevated and fresh, connected to where I hope my business goes in the future while still anchored in where it's been. I now have a reactivated desire to write more content / refresh old content!”
Kaileen Elise
Intuition Coach & Podcast Host -
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"Jena went above and beyond"
“Jena is such a brilliant, creative and a kind business woman who does such an amazing job of bringing vision to life. Jena went above and beyond to help create branding and a product that was beautiful beyond what I imagined. My business would absolutely not be what it is today without Jena and her many talents."
Maddie Mihilach
Licensed Therapist -
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"It's exactly what I was looking for"
“My new brand and website turned out great and exactly what I was looking for. Our Design Day together was easy, and efficient. The communication between us was minimal, quick, and efficient as well. ”
Deema Kanbaragha
Licensed Therapist -
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"She saw my magic and translated that"
“The best way I can describe working with Jena is that it took her seeing me for me to see me. She saw my magic and translated that in a way that other people can see it in a visual brand design. Jena herself is a coach. She’s intuitive. She has an analytical business mind. She’s multi-faceted and dynamic in how she approaches design: Heart-based and soul-led.”
Dessa Rose
Business Strategist
Have we met yet?
I’m Jena Thielges, founder of Sundai Studio
As a wellness-obsessed brand and web designer, I do as my clients do: I marry the woo and the work, designing brands and websites that are as intuitive and emotive as they are intentional and effective.
“But, Jena…What about my website?”
Great question—you have options! On our consult call we will discuss which add on website service is right for you.
Option 1: DIY your website refresh with your new branding and logo files (explore my website template kits if you’re starting from scratch).
Option 2: Book a Design Day with me ($750) and I can implement your new branding, colors and fonts onto your existing website.
Option 3: Book The Aligned Website to get a custom, aligned website design created for you—all within a 3-week timeframe.
Frequently Asked Questions
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This is a creative and collaborative process, and creativity doesn’t always follow a strict timeline. While I aim for an efficient process which takes 2 weeks total, the exact pace may vary depending on the flow of the work and life’s unpredictability. If there is an important date we need to keep in mind please let me know and we will make sure you have a working solution by that date.
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I typically book out a few weeks in advance. Please fill out this form to inquire about my current availability.
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This package includes a full brand experience since it’s my belief that these are the assets you’ll need as a virtual business (colors, fonts, logo files, photography, textures or icons). Please reach out if you have any concerns about this.
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Most of my clients book branding and website design with me! However, we always have to start with the brand. This is the foundation for everything. By breaking up the packages you are able to add on a website design service that’s more custom and tailored to you (need a quick turn around? A more custom feel? Want to DIY a site using one my templates from The Sundai Shop?). You now have this option without sacrificing your BRAND assets aka the embodiment of your energy. On our consult call we will discuss which add on website service is right for you.
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I kindly ask for 20% to book and hold your spot in my calendar. The remaining will be due at the project kick-off. Payment plans are also available.
Do to the digital nature of this work, there will be no refunds. Please reach out with any questions!
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Yes, of course! After we have your brand foundations created in this package, you can book a Design Day (or HALF design day) and we can tackle your other marketing needs.
A 2-week wellness retreat for your brand • $1,500