Originally published November 2026 |
Written by Jena Thielges, Founder & Designer at Sundai Studio
If you're a therapist, coach, or service-based entrepreneur looking for an efficient logo design and branding experience, you’re in the right place.
At Sundai Studio, I specialize in brand design and web design for coaches, therapists, and service providers. While I thrive on long-term partnerships and loveee my longer multi-month packages with clients, I realized early on that offering a faster more budget friendly solution for logo design is a smart move all around. It’s honestly sometimes just a better solution for some of the women I support. Enter… The Design Day (but make it a Brand Intensive):
The Design Day Brand Intensive is an efficient, high-touch way to embed professional design into your business. It includes a 60 minute strategy call and one full focused Design Day where we collaborate throughout the day, creating a new logo design and brand visuals for your business by the day’s end.
Design Day Brand Intensive FAQs:
How does it work?
A Design Day Brand Intensive starts with a free 30 minute Consult Call. If we decide to work together we will then book a 60 minute Strategy Call where we’ll review visual inspiration and discuss your target market, goals for your business and brand, and finalize a priority list for “Design Day”. During Design Day I spend from 9am to 4pm EST exclusively on your project. This uninterrupted focus ensures maximum productivity and creativity. We'll touch base via email first thing in the morning (EST), as well as throughout the day, to show progress and gather your feedback. You can go about your normal day — you’ll just want to be available via email throughout to provide feedback. The day innately includes unlimited revisions. You can make as many changes as needed within the timeframe. After Design Day is complete, I’ll share final logo files, color codes and brand fonts. The following week, we also get 1 hour of extra design time for any remaining tweaks, edits or questions if they pop up.
Who is it for?
Perfect for therapists, coaches or service providers who need a brand refresh or a new logo design! You’ll get clear deadlines to plan around, and final brand assets to ensure your marketing materials stay cohesive (color codes, PNGs, JPGs, PDFs, and brand fonts). It also pairs perfectly with anyone needing a new website and is considering The Aligned Website. By booking a Design Day ahead of time, we can finalize and refresh all of your brand elements, before implementing them onto a new website.
Who is it NOT for?
If you’re someone who like to take more time to make decisions (especially creative decisions about your business), then you may be a better fit for The Awakened Brand. A Design Day is best for someone who is excited to provide speedy feedback throughout a single day, to arrive at a final solution.
What can we accomplish during a Design Day Brand Intensive?
For many clients we end up prioritizing: a primary logo design, color palette, brand fonts, and a set of icons that can be used throughout marketing materials and on their websites. Some also prioritize sourcing a set of stock imagery for the brand. If there’s anything we aren’t able to get to, you can always book a separate Design Day or Half Design Day to wrap up any remaining work. To be transparent, this is rare though… with 10+ years of experience I have a super solid knack for knowing what can reasonably get accomplished during a Design Day and I always communicate that up front. After your Design Day, if you need support implementing your brand onto your website, we can schedule a separate project for that (ranging from another Design Day all the way to The Aligned Website).
For my visual ladies:
If you’re looking for some real-life examples, the rest of this blogpost showcases a roundup of real, past clients who opted for the Design Day option for their brand.
Scroll and enjoy! ✨
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Real logos and branding all completed during a Design Day:
Waves of Therapy - Licensed Therapist in San Diego, California
About the Business: Deema Kanbaragha is a Licensed Therapist located in California. Her approach is grounded in empathy, cultural sensitivity, and a genuine commitment to helping you achieve the life you desire. With experience across various therapeutic modalities, she gently guides you toward healing and growth in a safe, supportive environment.
Logo and Brand Design Style Notes: Deema’s brand is inspired deeply by the ocean and her passion for surfing and the symbolism waves have when it comes to going with the flow and riding the waves of healing. Her primary logo features a wave illustration, and classic serif typography. We also created a submark graphic (shown in that lime green) that features the wave illustration but also introduces a brand tagline: Healing Starts Here. The color palette created is bright and fun, but mixed with that classic font, it still feels trustworthy and professional. During part of our Design Day we also sourced stock imagery for the brand.
Brittany Herzberg - SEO Specialist, Coach + “The SEO Queen”
About the Business: Brittany is a Lead Gen Strategist and SEO Coach. She weaves the magic of SEO into your entire online existence—because your people are looking for you everywhere! She’s a 3/5 Mani Gen, INFJ, bird watcher and was dubbed The SEO Queen by members of her community.
Logo and Brand Design Style Notes: Brittany’s bright personality called for a bright pop of red, which vibrates beautifully with that light blue and light purple. Her SEO Queen tagline was fully integrated with the new primary crown symbol. And her love of nature and birds was pulled through by creating bird-centric illustrations which represents her 3-phase process to SEO, “Understand, Implement, and Maintain”.
Pothos Bookkeeping - Supporting Small Businesses
About the Business: Eli, the founder of Pothos Bookkeeping, is a virtual bookkeeper for small businesses. She loves working with female business owners–salon owners, coaches, writers photographers, creatives, and much more–who are passionate about making an impact in their clients’ lives.
Logo and Brand Design Style Notes: Eli is a nomad, traveling the world working from her laptop and exploring nature. Early on we discussed the meaning of her business name and how fun it would be to illustrate the pothos plant (a widely recognized symbol of wealth, financial success, and good fortune). So we did just that, creating a “P” monogram with a swirling pothos. Her color palette includes earthy greens, a pop of orange and during Design Day we also sourced stock imagery for her website. I later went on to refresh her website with these brand assets.
Soulcast - Soulful Fly Fishing Apparel
About the Business: Dessa, the founder of Soulcast, is a past client of mine who felt a creative calling to create a hat line (how cool are my clients?!). Soulcast merges a love of fly fishing with spiritual devlopment by featuring soulful and joyful taglines that everyone, especially women, can rock while their out in nature.
Logo and Brand Design Style Notes: The logo and brand style is heavily inspired by surfer brands, with rounded bold typography. A smiling, jumping trout fish is locked into the logo, and the tagline “find your eddy” instantly speaks to the fly fishing community, making it a connection point with those already “in the know” and a conversation starter for “the curious”.
Seaworthy Therapy - San Diego based Therapist
About the Business: Seaworthy Therapy, based in Encinitas CA, is a space where healing feels human, relatable, and hopeful. Where clients feel seen, supported, and empowered to navigate life’s waves. Megan Koraly, the founder, is a therapist who specializes in supporting women, moms, teens and those interested in experiential therapy such as Surf Therapy.
Logo and Brand Design Style Notes: With a strong tie to surfing and the healing powers of the ocean, we created a logo that feels positive and a bit “groovy” with bold rounded font styling. We illustrated waves within the logo in one style and illustrated waves in another style as overlapping shapes on top of imagery. The location and sense of place is intentionally deeply felt in this brand, since Seaworthy offers in-person therapy right in Encinitas and at the beach close by.
Shelf Love - Supporting Natural CPG Brands
About the Business: Shelf Love offers experiential and social growth for natural CPG brands across the country. They bring wellness brands to life—on the shelf, in-store, and beyond. From high-performing demos to real-world connection and social storytelling, they help brands build visibility, drive trial, and create moments people actually remember.
Logo and Brand Design Style Notes: Meghan, the founder of Shelf Love, purchased the Fiona Website Template and then added a Design Day for custom branding. We focused on tweaking the colors, adding in a gold hue and a brighter coral. Meghan wanted her logo and brand to feel warm, feminine, inviting and modern. Because they work with natural and organic small businesses, illustrating wildflowers and a sunrise in a hand-drawn style felt like an icon they could connect with (mirroring the imagery of so much of their own packaging). We designed stickers during Design Day featuring a “Love Your Shelf” tagline that she could print and bring to live events and trade shows.
Woven - A Therapy Private Practice serving VA, NC & DC
About the Business: Therapy at Woven helps you connect to your authentic self and open the door to your most fulfilled life. From relationships, career, lifestyle or any other piece that is important to you! They serve residents in Virginia, North Carolina and DC offering individual therapy, couples therapy, therapy intensives and group therapy.
Logo and Brand Design Style Notes: Katie, the founder of Woven, wanted the brand to feel soothing, grounded and premium. We went with classic, beautiful custom typography for the logo and created a submark graphic (that curved tagline) that features their main message: Weaving strength and softness for harmony and healing. The earthy nature-inspired icons were created and used throughout the website to highlight their services and calls to action throughout their website.
TNT - A Travel Advisor & Coach based in Chicago
About the Business: The Next Trip is a travel agency with Chicago roots and a curious spirit, blending insider intel with seamless planning to make every trip feel surprisingly easy. Melanie is a former expat who spent ten years living abroad and falling in love with the way travel shapes how we see the world.
Logo and Brand Design Style Notes: Melanie wanted her brand to feel premium but still fun. We went with a deep wine color with a pop of bright pink used sparingly to vibrate against that light blue and dark wine color tone. For the logo we created a horizontal version, a vertical version and a monogram so she is equipped with brand assets for any marketing need (from social profiles to PDFs to her website). We also spent part of our Design Day sourcing stock imagery for her brand that communicates the excitement, sophistication, and luxury of her services.
O Tavros - A Greek Chef & Event Facilitator
About the Business: O Tavros is founded by Meridith; an experienced chef heavily inspired and influenced by greek culture and cuisine. She brings elegant (and delicious) pop up events to Los Angeles, CA with more locations and offerings unfolding.
Logo and Brand Design Style Notes: With a visual touchstone as rich as Greek culture, we leaned heavily into signature blues for the brand and created custom “greek-influenced” lettering for the primary logo. Bull horns are woven into the “T” of the logo and an elegant bull was illustrated for a strong stand-alone mark and a repeatable pattern design.
The Design Day Brand Intensive is a wonderful way to get beautiful, strategic branding, quickly. You get the expertise of a professional designer combined with the speed of any DIY tool out there.
Here at Sundai Studio, The Design Day Brand Intensive can be used in a variety of ways: The Design Day Brand Intensive can be a stand-alone solution to your branding needs. It can be paired with The Aligned Website for a more comprehensive brand and website package. It’s also worth mentioning that I also offer a Design Day just for marketing and website needs! This post is focusing on what we can accomplish from a logo and brand perspective, but for more marketing support head over to the sales page to learn more >
👉 If this post has inspired you and you’re curious about booking a Design Day Brand Intensive apply for a free consult call right here.
That’s it! Whether you’re a client reading this or you’re someone on the internet looking for some guidance, I hope this blogpost feels supportive for wherever you are in the process.
If we haven’t met yet, I’m Jena Thielges a Brand and Website Designer. I specialize in working with women who are coaches, therapists, healers and service providers. Founded in 2019 on seven years of agency experience, Sundai Studio is more than a brand and web design studio—it’s your energy, embodied in design. Because even your branding should feel aligned.
Check out my offers here and get in touch if you’re ready to book a free consult call!
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